Introducing Our 2025 Ambassadors

At Ruffwear, we believe dogs make us whole and that our bond with them is shaped by the adventures we share. Our Ambassadors live this belief every day. The 2025 team includes elite athletes, explorers, everyday adventurers, and mental well-being advocates who embody the many ways people connect with their dogs outdoors. Their canine counterparts range from working dogs, like avalanche rescue pros, to dogs with physical challenges who continue to get after it day in and day out.

Now spanning six countries, this global crew shares stories that inspire others to get outside and explore with their sidekick. As they put Ruffwear gear through the rigors of training, work, and play, their feedback helps us design products that perform when it matters most.

We’re excited to introduce our 2025 Ruffwear Ambassadors.

🇨🇦 Alicia, Cali, Loot, Ruger & Sven

Alicia is a Canada-based dog trainer and agility competitor. She spends most days enjoying the outdoors with her pack of pups, Cali, Root, Luger, and Sven. Alicia and her dogs have competed on world agility teams, but some of her favorite moments happen off the course — on trail runs, hikes, or adventures on the road. She also runs Engaged K9, where she helps handler teams build strong partnerships with their dogs. Whether Alicia is training, traveling, or exploring new places, her dogs are always by her side and are her inspiration for living such an active lifestyle.

Follow their adventures at: @west_coast_heeler_pack

🇺🇸 Bryce, Arlo & Pepper

Bryce, Arlo, Pepper, and the occasional foster dog love to explore the Reno/Tahoe area, hiking, backpacking, and swimming their way through the seasons. They’re passionate advocates for rescue dogs and helping pups find their forever homes. With Ruffwear gear along for every excursion, this crew is always ready to hit the trail and make the most of every adventure.

Follow their adventures at: @laducb

🇳🇴 Elisabeth & Ace

Elisabeth lives in the breathtaking landscapes of Northern Norway, where she balances a regular office job with a constant craving for hiking and adventure. She and her dog Ace love exploring the wild beauty around them, especially Lofoten Island — a place that feels like a second home. From weekend getaways to day hikes, they’re always ready to get outdoors and make the most of every opportunity.

Follow their adventures at: @elisabethmathisen

🇬🇧 Frida, Leo, Henry & Wally

Frida and Leo are outdoor enthusiasts who explore every landscape with their dogs, Henry and Wally. From their home in the Scottish Highlands, they set out in search of wild places, whether it’s road tripping in their Land Rover Defender or camping high on a Munro summit. For them, the wilder, the better.

Follow their adventures at: @somewherewilder

🇬🇧 Hollie, Hugo & Spencer

For Hollie, nearly every favorite memory includes dogs and time spent in nature. Whether it’s hiking up a Munro, kayaking across a loch, or camping in a glen, watching her pups Hugo and Spencer take it all in brings endless joy.

Follow their adventures at: @theedinburghspaniels

🇺🇸 Jessica, Otter, Summit & Gretel

In 2012, Jessica stepped away from her mid-career role as an environmental scientist to carve out a new path focused on giving her wiener dogs the best life possible. As a Certified Family Dog Mediator with decades of experience exploring the outdoors, she inspires others to create a more adventurous and fulfilling life for their dogs. She shares her insights on her award-winning blog, YouDidWhatWithYourWiener.com, and on her podcast, Dachshund’s Best Life.

Follow their adventures at: @youdidwhatwithyourwiener

🇺🇸 Kate, Waffle & Tug

Kate Speer is a writer, TEDx speaker, mental health advocate, and strategist at the Harvard T. H. Chan School of Public Health. She’s also the proud teammate of two service dogs, Doctor Waffle and Tugboat. By day, she leads public health campaigns focused on expanding access to mental healthcare and challenging the stigma around serious mental illness. By night, she writes The Healing Lab, a bestselling Substack newsletter exploring recovery, self-acceptance, and the healing power of dogs.

Over a decade ago, Kate survived a suicide attempt and years of intermittent psychosis. She was told her future would be confined to a residential psychiatric facility, but instead, she met Waffle and together they rebuilt her life and proved doctors wrong. Now, Kate shares her story openly, shining a light on life with serious mental illness and the transformative power of self-acceptance, adventure, and the bond between humans and dogs.

Follow their adventures on SUBSTACK

🇺🇸 Kate, Ty & Zorra

Kate and Ty are entrepreneurs with roots in outdoor recreation and environmental conservation. Their pup, Zorra, started out as a young stray, just 9 months old and already a mother. When Kate and Ty adopted her, they hoped she’d enjoy tagging along on their outdoor pursuits. Now, she’s the ultimate adventure dog and they can’t imagine heading out without her. Zorra rides on their whitewater cataraft, flies in their airplane (Ty is a pilot), and even helps out around their off-grid cabin. She’s a forager, trail companion, and constant source of joy.

For Kate and Ty, watching Zorra’s transformation from a stray to a fearless explorer has been a powerful reminder of what’s possible when we act — with compassion for animals, responsibility for wild spaces, and urgency for a planet facing climate change and habitat loss.

Follow their adventures at: @adventuresofzorra

🇺🇸 Katie, Quinci & Sonora

Katie is an adventurer at heart, exploring the hidden gems of the Southwest with her two tiny trail companions, Quinci and Sonora. Based in Arizona, she works Monday through Thursday for the city of Mesa, then devotes her weekends to the great outdoors. Katie and her pups spend their days discovering hidden gems, whether they’re backpacking the Arizona Trail or packing up the Subaru to find new campsites.

As for her two sidekicks, Quinci is an 11-year-old Chihuahua-Terrier mix known affectionately as “the raptor” for her fierce, protective streak, while Sonora is a 3-year-old bundle of energy who lives to zoom, chase bees, and kiss every stranger she meets. They’re always ready to hit the desert trails and make the most of every moment outside.

Follow their adventures at: @trustyourtrail

🇩🇪 Lulu & Oskar

Luu lives in Munich, Germany, and spends as much time as she can outdoors with her pup Oskar by her side. From chasing sunrises on mountain peaks to watching sunsets by quiet lakes, hiking is one of their favorite ways to connect with nature. She has a deep love for travel, especially road trips and van life adventures. For Luu, being outside is grounding, inspiring, and freeing, and every experience is made even more meaningful with her dog along for the journey.

Follow their adventures at: @hans_gmerkt

🇺🇸 Malea & Ripp

Malea Jordan is a passionate outdoor enthusiast, type 2 fun seeker, and professional Ski Patroller based in Lake Tahoe, CA. She and her Avalanche Search and Rescue Dog, Ripp, share a deep bond built on trust, teamwork, and a mutual love for the mountains. Whether navigating backcountry terrain or working together on patrol at the ski resort, Malea and Ripp are true partners in both adventure and purpose.

Follow their adventures at: @out.for.a.ripp

🇺🇸 Nicol & Kaia

As an avid adventurer, Nicol enjoys exploring the Pacific Northwest with her two canine companions, Kaia and Ryuu. Kaia is an 8-year-old Pembroke Welsh Corgi, and Ryuu is a 10-year-old Shiba Inu. Together, they spend their days hiking forest trails, paddling alpine lakes, and keeping a watchful eye on any squirrels that dare wander into their campsite.

Follow their adventures at: @whereskaia

🇺🇸 Noami & Amara

Noami is a bold explorer and storyteller who’s been forging her own path on the open road since 2016. Along for the ride is Amara, her fiercely loyal German Shepherd and “head of security”, always ready to sniff out the next adventure. In their classic Bronco home-on-wheels, they roam wherever the map leads. Whether they’re running trails, paddling rivers, or backpacking through the wilderness, Noami and Amara are an inseparable team.

Follow their adventures at: @noamigrevemberg

🇬🇧 Siobhan, Roshe & Lunar

Siobhan is a dental technician during the week and an outdoor adventurer on the weekends, always joined by her two dogs, Roshe and Lunar. As a pack, they explore the stunning Scottish Highlands and are currently on a mission to “bag” all 282 of Scotland’s Munros. From hiking rugged peaks and camping under the stars to paddleboarding across lochs and traversing local trails, Siobhan, Roshe, and Lunar, make the most of every moment in the great outdoors.

Follow their adventures at: @roamingwithroshe

🇦🇹 Stephi, Nala & Laika

Stephi is an outdoor enthusiast with a deep passion for boardsports and adventure. Her Australian Shepherd, Nala, is right there with her every step of the way. Whether it’s snowboarding through fresh powder, cruising on a longboard, or floating on a SUP, Stephi and Nala are always chasing the next thrill. When they’re not shredding or camping under the stars, they’re soaking in the beauty of wild nature. In April of 2024, Nala had a litter of seven puppies, and Stephi kept one, Laika, to complete their pack. Through @aussieventure_, Stephi shares their journey to inspire others to get outside and embrace life’s adventures with their canine companions.

Follow their adventures at: @aussieventure_

🇺🇸 Wendy, Jack & Jill

Wendy is a nurse, explorer, and disability advocate who loves nothing more than adventuring with her two dogs, Captain Jack Sparrow and Jill. She’s passionate about spreading the message that “different” is not less than, and anything is possible with love and dedication. Five years ago, Jill was paralyzed due to a disk herniation, but today, she hikes some of the toughest trails in the Pacific Northwest. At 11-and-a-half years old, she continues to thrive, break breed stereotypes, and bring a smile to everyone she meets. Her big (but physically little) brother Jack loves to show off his smile despite his rough past and diagnosis with spina bifida at birth. Together, Wendy, Jack, and Jill spend their time exploring the Pacific Northwest.

Follow their adventures at: @PNW_Captain_Jack