Our Ambassadors

Ruffwear Ambassadors share our belief that dogs make us whole and our relationship with our dogs is shaped by the adventures we share. These athletes and working dogs inspire and challenge us to develop gear that will perform seamlessly in the outdoor environment. They put Ruffwear gear through the rigors of their training and work, providing feedback and sharing their experiences. Learn more about each of our ambassadors and explore their stories below.

All Ambassadors

Alicia and her partner with their two dogs on their back standing with mountains in background.

United Kingdom flag ALICIA, KONA, CALI & RUGER


Alexis lays with her three dogs in Ruffwear gear laughing on the ground.

United Kingdom flag ALEXIS, COOKIE, SHELBY & LULU

Photographer & Trailblazer

United Kingdom flag ANNALIE & TED


United Kingdom flag BECCA & TALA

Professional Paraglider

Adaptive dog noodle with wheelchair with skis with humans and other dog stand together on snowy trail.

United Kingdom flag BREE, KYLE, NOODLE & SHAMUS

Adaptive Dog

Bronwyn & Arnie on trail

United Kingdom flag BRONWYN & ARNIE


Caroline and her dog Fjord sit atop a snowy ridge in the Alps.

United Kingdom flag CAROLINE & KÄLLA

Search & Rescue Avalanche Team

Caroline holds her dog Lila in the snowy woods.

United Kingdom flag CAROLINE & LILA

Ski Mountaineer & Activist

Chad sits on raft with dog Axe next to a turquoise river and green slope.

United Kingdom flag CHAD & AXE

Decorated U.S. Navy Veteran

Chris holds her puppy Sammy in her lap while sitting next to the river.

United Kingdom flag CHRIS & SAMMY

Environmental Lobbyist & Fly Fisher

Cory and Rafa sit with dog Bondi by a campfire near a canyon.

United Kingdom flag CORY, RAFA & BONDI

City Dwellers & Adventure Seekers

United Kingdom flag FAY, LULU & FOXY

Children's Service Manager

United Kingdom flag FRIDA, LEO, HENRY & WALLY


Graham and Shannon take a selfie with dog Pebble in the car.

United Kingdom flag GRAHAM, SHANNON & PEBBLE

Alpinist & Videographer

United Kingdom flag JACQUELINE & LOUI


United Kingdom flag JULIE, MAC & ROLO


Katie holds her little dog up next to her face smiling with excitement on a hike.

United Kingdom flag KATIE & QUINCI

Desert Dwellers

Katie and Spaghetti, her dog in the desert on her shoulders.

United Kingdom flag KATIE & SPAGHETTI

Outdoor Advocate

Max sits with his three dogs, all in front range harnesses, in a grassy field in the mountains.

United Kingdom flag KERRY, PADDY & HARRY


PD runs in sun shower jacket in front of Krissy on trail.

United Kingdom flag KRISSY & PD

Ultra Trail Runner

United Kingdom flag KYARNA, MERLOT & WINTER

Veterinary Nurse

Laura with her two dogs sit on the snow together.

United Kingdom flag LAURA, TITAN, STAR & COLT


Linsey sits on her gravel bike on a forest road, with chimmy sitting at her side.

United Kingdom flag LINSEY, CHRIS & CHIMMY

Ironman Champion

Marcus trail runs with dog.

United Kingdom flag MARCUS & BATMAN

Ultra Runner & Electrical Engineer

Maria takes a selfie with dogs on paddleboard with manatees underneath in the water.

United Kingdom flag MARIA, BODIE, WILLOW & RILEY

Stand Up Paddle Board Pro

Nate, Dani and Ranger sit inside tent indoors.

United Kingdom flag NATE, DANI, RANGER & LEMON


Selfie of Nathan and dog Turkey on a wooded ridge in the mountains while trail running.

United Kingdom flag NATHAN & TURKEY


Noami and Dustin sit with Amara on rug outside van.

United Kingdom flag NOAMI, DUSTIN & AMARA

Digital Nomads

United Kingdom flag SIOBHAN, ROSHE & LUNAR

Dental Nurse

Cassie eats a snack out of Theresa's hands by alpine lake.

United Kingdom flag THERESA & CASSIE

Mountaineer & Music Teacher

United Kingdom flag TOM & RUBY

Media Company Owner

Trevor and Kahlua sit on a rock next to a turquoise alpine lake

United Kingdom flag TREVOR & KAHLUA


Vernan pets his dog wearing a cooling jacket in the desert.

United Kingdom flag VERNAN & HIS PACK

Graphic Designer & Rez Dog Advocate