Our Pack

Since 1994, Ruffwear has always done things a little differently. We are driven by our shared passion for the canine-human connection. We are proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we give ourselves the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do. 

We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust. 

And we have fun. We go skiing together – and rafting, and camping, and hiking. We gather around the breakfast table, toasting coffee and OJ, and meet for beers after work. We take our dogs to the dog park, and when we need a laugh, we let them run off leash in the office. We’re passionate, and we love what we do. Sometimes we cry tears of joy or frustration together – we might be a little sensitive, but hey, we’re dog people.

Accapi, our exclusive European distribution partner

Accapi, based in the UK, have been our distribution partner since 2010. Their passion for life outdoors, uncompromising customer service and shared Ruffwear beliefs have supported our growth and reputation in Europe.

When buying through this website, your payments will be processed by Accapi ltd. When you contact Pack Support you will be speaking to the Accapi team.

 

Dogs encourage us to follow our nose just to see where the experience takes us. They improve our health, our lives, and our outlook… and ask for little in return. Combine a dog's appetite for exploration with the right equipment and you'll be prepared for yet another grand adventure.

- Patrick Kruse, Leader Of The Pack