Stories

Special Tails Belong On Every Trail

When Emma was diagnosed with numerous, rare, chronic medical conditions at age 12 her life changed forever. But Zander, a four year old German Shepherd who is her Medical Alert Service Dog opened her eyes to new paths. Read their story and learn how to help ensure wholesome, safe and inclusive experiences for the disabled outdoors.

'Tis the Season To Be Giving: Our 2022 Paw It Forward Winners

At Ruffwear, we believe in using our business for good. Our Paw It Forward program helps us cultivate a world where all dogs and their humans thrive in the outdoors. Seeking some giving inspiration this holiday season? Here’s a recap of our Paw It Forward winners for 2022. 

Inspiring a Diverse Outdoors with Ambassador Alexis Martin

For the month of February, we teamed up with photographer Tommy Corey on a project that highlights individuals who exude Black Excellence and leadership in the outdoor spaces. Ruffwear ambassador Alexis Martin is not only a trailblazer and nature photographer but also a leader within her community. Alexis is making her voice heard by speaking on important topics such as diversity and inclusion in outdoor spaces. 

We're Pawing It Forward ... And You Can, Too!

At Ruffwear, we’re purpose driven – we believe in using our business for good. Cultivating a world where all dogs and their human companions thrive in the outdoors is part of our DNA. Looking for ways to give back this Giving Tuesday? Here are some of our favorite organizations we’ve given back to recently. 

My Dog is My Sidecar

At a time when my life and my future felt like they had shattered into pieces and I was trying to pick them back up, Bernie was the furry, steadfast presence of love and thrill that allowed me to hold it together and eventually build something even better than I had. Bernie is always by my side. He’s my sidecar.

Learning to Adapt

Adapting has to occur because change is inevitable. Only now, this change isn’t felt in a small community or a family unit or a single person, but through our entire world. If there's anything constant with our world right now, it's the companionship we have with dogs – and that dogs will continue to teach us how to be better humans.